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Hokey Pokey, an ice cream brand owned by Mumbai headquartered DRUMS Food International Pvt. Ltd, is looking for pan India expansion.
Hokey Pokey, an ice cream brand owned by Mumbai headquartered DRUMS Food International Pvt. Ltd, is looking for pan India expansion.
Hokey Pokey was established in 2008 and its first Ice Cream Parlour was set up in Bandra- Mumbai that introduced the concept of mixing ice creams on a cold stone slab which gave the customers to customise the ice cream according to their freedom.
Presently, the company has 20 outlets in cities like Mumbai, Vizag, Delhi and Nashik out of which seven are franchised stores. Now, the brand is seeking franchise partners across India to build up its presence. Its potential franchisee will need an investment of Rs 10-15 lakh and area ranging from 80-500 sq ft depending on the business model.
