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Physical, emotional, mental, and spiritual well being is the need of the hour. But living a wholesome life with such hasty schedules somewhat seems next to impossible.
As millennials are trying to understand the fact that fitness is not just determined by sharply-defined biceps and six-pack abs, they are digging deeper into the concept of ‘health’ and are seeking something that is more holistic than gyms.
The fitness sector in India is valued at more than Rs 1600 crores with a CAGR of 20-25%. But, when compared with the market penetration in countries like UK and the USA (16% and 18% respectively), India has a very low penetration of fitness centres (just 0.3%), which opens ample opportunities to introduce new solutions. Holistic fitness startups are providing great platforms to customers and are also creating a niche for entrepreneurs in the fitness industry.
Stressing on Diversified Fitness Training
The essence of a good health is to achieve a state of complete emotional and physical well-being. Garnering only your physical strength does not make you overall healthy; so is the case for emotional strength. Good health has to be achieved with the blend of both. This very fact has laid the foundation of a holistic fitness regime, wherein individuals can focus various dimensions of health, such using approaches such as mind training, aerobic training, strength and flexibility training, muscle building, stamina and weight loss everything together. A rigorous workout including all of these exercises leads to a healthier person inside out.
With a diversified fitness training approach, holistic fitnessstartups are addressing fitness through a combination of engagements, coaching and delivery through offline and online channels,ensuring something for everyone. The diversity helps fitness businesses like this to offer a combination of traditional exercise practices with a modern-day twist as it challenges conventional gyms that help the consumers achieve limitedfitness goals. With a promising business model, holistic fitness firms are receiving a high footfall, thereby attracting investors and other prospective franchises to join bigger players to the venture. This is one of the reasons why big players like Curefit, MultiFit, and others are taking franchising route to expand aggressively. As per sources, a holistic fitness franchise can be owned in an investment range of about Rs 85 lakhs to 1 crore for an area of 5000-6000 sq ft.
Mix of Traditional and Modern Regimes encouraging Joint Ventures
With diversified training ranging from yoga sessions to aerobic training, there is an amalgamation of traditional and modern fitness regimespertaining together in a same room when you work out in a holistic fitness centre. This is why many fitness and wellness businesses have created a joint venture together, seeing the potential of holistic fitness in the current scenario. Recently, Talwalkars, one of the finest and oldest fitness clubs in India, has joined hands with Micky Mehta 360 Wellness Temple, a holistic centre, to come together to offer holistic fitness regime via franchising. Franchising has made both the businesses achieve wider expansion and help themreach many untouched with the concept. The merger of fitness and wellness sector together creates another niche, which further gives rise to lucrative franchise concepts like a holistic fitness franchise.
