Hollywood actress Jennifer Love Hewitt, known for her role in cult movies like I Know What You Did Last Summer, GhostWhisperer and Criminal Minds, has been appointed as the new face of Palmer's range of stretch mark products.
Currently, expecting her second child, Hewitt will endorse the brand's Cocoa Butter Formula products including Palmer's Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil.
Commenting on the matter, Hewitt shared her long-term fondness towards Palmer's products and has been using the products throughout her both pregnancies.
"After the success, I had used Palmer's through my first pregnancy; I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers. These are products that I believe in and actually use. The products help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way,” shared Hewitt.
Meanwhile, Jennifer Leonard, Senior Product Manager at ET Brown said, "When we found out that Jennifer Love Hewitt was a fan of Palmer's we were overjoyed to have a star of her caliber embracing the brand. Her genuine love of pregnancy and motherhood makes her the perfect fit to show off her pregnant belly on behalf of Palmer's. We're so excited for everyone to see the finished product."
Reportedly, the ad campaign in which Hewitt would endorse the Pregnancy product range is slated to appear on the radio, television and in print from Autumn 2015 onwards.
