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Iris Aroma World, from Ripple Fragrances, launched its first franchise retail store in Nagpur recently. Reputed home fragrance brand Iris from Ripple Fragrances a subsidiary of NR Group (makers of Cycle Pure Agarbathies) in partnership with Vira Enterprises launched the store. The Aroma World by IRIS is a one-stop destination for complete, exquisite home fragrance range under one roof.
Kiran Ranga, Managing Director and Master Fragrance Creator, Ripple Fragrances Pvt. Ltd. (NR Group), said, “Being pioneers in this area and with the aim to create a niche for India in the World Fragrance map, we have scheduled major expansion plans across the country via franchising. This is our 5th centre in the country and we aspire to open many more in the coming years.”
The new store provides an array of products like reed diffusers, fragrance vapourizers, pot pourri, specialty incense, aroma candles, and fragrance accessories all under one roof. There are nearly 25 fragrances available in the store that will mesmerize you with its aromatic flavor. Iris stores are known for its innovation in fragrances and proud to have the most captivating range that caters to both national and international taste.
The home care market in India is still at a very nascent stage and Ripple is the first one to organize the sector and make them one of the fastest growing FMCG categories. Iris customers can choose from a wide range of fragrances, including apple cinnamon, lavender, orange blossom, jasmine and marigold. Though there is hardly any direct regulatory authority to govern fragrance creation, NR Group strictly adheres to IFRA (International Fragrance Association) code of practice and guidelines.
