Hospitality group Tamara makes its foray into Kerala market

Hospitality group Tamara has launched its 5-star hotel O by Tamara in Kerala. With this launch, the Bangalore-based company ventures into the Kerala market.

The newly opened hotel is the perfect destination for business and leisure, and boasts the biggest hotel Convention Centre in the state capital.

Shruti Shibulal, CEO and Director, Tamara Leisure Experiences Pvt Ltd, said, “The decision to initiate operations in Kerala was guided by the state’s considerable progress in the tourism and IT sectors. Kerala is an evergreen tourist destination and has always attracted visitors from across the globe. We hope to partner with and contribute to the hospitality ecosystem in the state.”

O by Tamara in Kerala

The hotel houses a 10,000 Sq ft Convention Centre, the largest in Kerala’s capital. Its key features include that space can be used entirely or can be divided into two spaces of 7,000 and 3,000 Sq ft.

Besides a 24-hour-room service for houseguests, ‘O by Tamara’ has four luxury restaurants, including an all-day diner called ‘O Café’; LBV, the lobby pastry shop; a stunning rooftop bar and grill, ‘Take Off’; and a Sports Bar.

‘O by Tamara’ is in line with the Tamara Hospitality Group’s policy of giving back to society, employing manpower from the local community.

“We have diligently followed the green protocol right from the initial phases of the construction of the project. The project is GRIHA-certified and the hotel is looking forward to receiving its GRIHA certification shortly,” Shruti stated.

Future Plans

Tamara is planning to hit 1,000 rooms by 2025. The company also has big plans for Kerala, with its upcoming projects in Alappuzha, Guruvayoor and Kannur.

Shruti added, “Responsible Hospitality is the foundation of the Tamara group. My vision is to create a hospitality group that meets the highest standards of corporate governance, workplace ethics, sustainability practices and guest delight.”

Brands under Tamara

Tamara Leisure Experiences, a hospitality group built on the foundation of ‘Responsible Hospitality’, owns and operates three brands, including ‘The Tamara’, ‘O by Tamara’ and ‘Lilac’.

The Tamara resorts are authentic luxury experiences in unique locations. They are located at Kodaikanal and Coorg. A third property, an Ayurveda-centric resort, is set to launch in 2020 in Alleppey, Kerala.

O by Tamara is a modern, city-based hotel that offers outstanding hospitality. The first ‘O by Tamara’ is in Trivandrum, Kerala.

Lilac is an efficient and comfortable mid-segment hotel. Currently, there are two Lilac properties in Bangalore. Three more hotels are set to unveil in Kumbakonam, Tamil Nadu, as well in Kannur and Guruvayoor, Kerala.