Changing lifestyle not only affects business, trends and existing strategies of a firm, but it highly impacts buying behaviour of consumers. As consumers have become more conscious about their hair, their needs have evolved beyond keeping it clean. They now require multi-functional hair care solutions, which has enhanced the need for specialty ingredients.
As major consumer brand owners extensively looking at ingredients that can offer a competitive differentiating advantage, Clariant has introduced new hair formulations with active ingredients. The Specialty chemicals firm worked closely with brand owners and has the advantage of an in-house application development center as well as the Regional Innovation Center in the country.
Strategy behind
One of the key strategies of the ICS business in India is to work closely with leading as well as upcoming Indian brands across the personal care industry, as we see a huge untapped potential and opportunity. With our recent acquisition of a part of Vivimed Labs Limited’s personal care portfolio, we have added a wide range of active ingredients for skin, hair, and oral care. This new, varied range of solutions enables us to formulate customized end-to-end solutions for our customers and help them achieve differentiation with effective claim substantiation,” informed R Kumaresan, Head- Industrial & Consumer Specialties, Clariant India.
Growing competition
The Indian personal care ingredient sector is a dynamic and competitive market with burgeoning potential. To lead the game, Clariant has created high performance, innovative products that are well tested in a range of formulations using state-of-the-art methods. It not only brings true value to the personal care market, but has also improved the product offerings of the brand.
“While some of our product offerings boast of the most diverse range such as the anti-dandruff actives, we even customize products to meet the ever evolving needs of customers. Clariant ICS has an application lab that enables customers to co-design specific solutions according to their requirements. Furthermore, what sets us apart is our ability to identify new customer needs and work in sync to develop innovative and effective molecules at our Regional Innovation Center (RIC),” noted Kumaresan.
Meanwhile, Dr. Deepak Parikh, Regional President - India, Clariant shared, “Clariant in India thrives on the ability to identify new customer needs at an early stage and to work together with customers to develop innovative and effective solutions. This robust portfolio of offerings to our customers across several market segments of the personal care industry is our commitment towards unified partnership with them.”
End-to-end solutions
Clariant has launched a comprehensive range of ingredients for the personal care sector, which caters to skin, hair and oral care products that will be poised to provide end-to-end solutions and an enhanced portfolio.
The success of personal care products lies in their unique formulae and the right combination of key ingredients. The specialty ingredients introduced have active ingredients with functional properties such as a complete range of UV filters, multifunctional skin care actives, skin lightening ingredients with Vitamin C, hair care formulae to fight dandruff and hair loss, amongst others. Furthermore, the new portfolio is complemented with preservatives, specialty surfactants and antimicrobials for a wide range of personal care formulations that ensure product quality, safety and integrity.
“Our target customers are multinational and regional players in the personal care segment, as well as Cosmeceuticals. Given the recent traction Indian brands are gaining, our strategy is to work closely with such leading brands across the personal care industry in India to formulate innovative and customized solutions,” explained Kumaresan
What’s new
Post launch, Clariant’s personal care portfolio within its ICS business boasts a wide range of products that includes active ingredients, surfactants, conditioners, emollients, preservatives, rheology modifiers and a special range of natural solutions as well.
This business is also strongly backed by an Application Development Center (ADC), which encourages customers to co-develop unique, customized solutions. Additionally, Clariant’s Regional Innovation Center (India) facilitates new molecule and technology development. This infrastructure also allows advanced sensory evaluation of formulations to increase speed-to-market and offer tailor-made solutions to this industry.
