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The market place is crowded and every day new startups and new brands are joining in the crowded and shrinking the places. Amidst all this competition, it is difficult to keep the customer’s loyalty towards just one brand. So, it has become very important to make the customer feel special and that can be done through good marketing strategies.
The marketing mantra of today’s time is not only to inform the customer to use the product but also to inform the customer that the product is made only for him/her. When the customer feels that we value his/her choices and make sure to keep him/her convinced that the brand is working towards keeping them happy, then there are chances that the business is on the right of growth.
Importance of Customer Review for a Business
Customers’ response towards a brand or its products can make or break the business. In the world of social media where customers’ recommendation has become a style statement, for in-store launches and inaugurations, social media influencers are called, so that they can let their group of followers know about the brand and that’s how brands leverage from customers’ popularity.
At the same time, one negative review can spoil the entire hard work that went into building the brand from scratch. Companies are allotting a certain budget for social media campaigns and marketing strategies are made to build an impression about the brand.
Campaigns and strategies might work for a certain period but post that customer’s satisfaction is what works because they will invest and spend only if they like the product. Hence, everything boils down to the 3Qs: the quality of products, quality of service and quality of relationship with the customer, which will write the future of the company.
How Relationships are Built
Be it in a small town or a big metro city, customers are important for the growth of the brand. The company always expects the customer to return to the same shop or outlet for the nest purchase. And, it all depends on how good a relationship has the brand made with the customer in their time of interaction.
To build a healthy relationship, companies can start adding comments section and feedback section on their online portals right after the purchase of any product. In case of an offline market place, there is a mandatory feedback form or they place customer feedback pads, where the customer can reflect his or her views while leaving the store or shop.
Follow-up with the Customer
Many brands do not follow up with the customer after the item is sold or the service is complete, which can spoil the relationship. Also, there are some brands that constantly bug the customer, which can act in a negative way.
Thus, finding a balance between overdoing and underperforming while maintaining a relationship with the customer is important and brands should focus on that.
