E-learning has outgrown its initial inertia and emerged as a popular learning platform, According to a study, India’s online education market is set to grow to $1.96 billion and around 9.6 million users by 2021, with reskilling and online certification being the largest category standing at $93 million.
But a study conducted by global e-learning company Edureka on learner behaviour claims that more than 50% of e-learners, drop out before completing the course.
The survey conducted by Edureka was aimed at understanding the modern Indian IT Professional’s relationship with learning on the job and their behaviour when it comes to learning.
5 Key Findings Of The Report:
-Almost half of all IT professionals who start learning on their own regularly give up without completing the course.
-Inability to motivate themselves and lack of hands-on guidance are two crucial reasons why most learners quit.
-Ease of access is a very important factor for IT professionals when they pick their learning platform.
-Most technology professionals prefer a high level of interactivity & engagement when they learn.
-Indian IT professionals don’t mind spending on quality learning and support.
Low completion rate a threat to the e-learning industry
Although upskilling has gathered importance due to the decreasing lifespan of technical skills, low course completion rates continued to plague the e-learning industry.
According to Vineet Chaturvedi, Co-Founder, Edureka, “Low course completion rate is a critical problem that plagues the e-learning industry, but it’s often forgotten in the race to acquire more customers. As the industry matures, completion rates will define the adoption of e-learning among professionals. Tech learners need constant motivation, high-level interactivity and engagement from learning platforms. Today’s e-learning platforms need to offer the best of both worlds – online learning’s inherent convenience and ease of access with offline’s real-time interaction and engagement. Our report has revealed key behavioural insights that give a roadmap to building better digital learning platforms for the industry. We’re also proud to say that our live, online, instructor-led learning model has helped us achieve the highest course completion rate in the e-learning industry.”
A benefit to IT Industry and e-learning companies
As much as e-learning enriches teaching and learning experiences and gains popularity among technology professionals and university students, little is known about learners’ preferences.
It’s crucial to understand learners’ interaction with different instructional strategies in online learning, to develop an effective e-learning methodology that can prepare IT talent to hit the ground running and this is where the Edureka learner behaviour report can help both the IT industry and e-learning companies.
E-learning platforms need to rethink learner engagement and course completion seriously as accessibility and affordability will cease to be advantages soon.
