How These Trends Are Going To Transform Beauty Industry In 2018

With various new trends emerging in the industry, each trend is trying to make it easy to jump on board. Recently released Pinterest 100 (2018), highlights the fastest growing pins and searches across categories. The study showed that 2018 is going to be the year all about glow-worthy skincare, no-fuss hair, and bold makeup trends invading the beauty industry.

Inclusive beauty

The rise of inclusive beauty campaigns from brands like Fenty Beauty and Cover FX is a perfect example. The companies are covering a range of 40 plus shades, matching every possible skin tone. Inclusive beauty is all about eliminating limited shades and embracing every skin type. Recently, Pinterest reported that it witnessed a lot of saving for “complexion matching” in early 2018.

Cleansing Oils

The industry has accepted that oils are not a bad product in the skincare world anymore. In fact, oils are becoming the favorite child in the industry. Cleansing is perhaps the most essential part of any skincare routine, and cleansing oils have risen recently as the most effective way to get a clear, glowing, and hydrated skin. They are getting rid of impurities and bad oils from the face, providing a clear and fresh skin to the people. Experts and data’s are favoring this new trend as Pinterest reported that saves for cleansing oils are up by 55%.

Hair products

Groundbreaking hair products have emerged as one of the biggest trends this year. It is looking to provide ease and convenience with more people looking for products that can help them touch up on the go. The recent introduction of hair products like anti-frizz wipes and foam dry shampoos are already marking their presence in the market, looking to create more buzz in the coming time. People are finally shifting towards products which make their lives easier while making their hair look better.

Bold eyeliner

Rounded-edge cat-eye flicks, bright colors, and underliner are making a statement in 2018 as a way to play up eyes of people, leaving everything else subtle. With the healthy trend rising in the current time, maintaining healthy, glowing skin is a huge concern this year. Therefore, ladies are trying to keep makeup simple and are opting for bold eyeliner for enhancing their beauty.

Facial rollers

People are getting obsessed with rolling little tools all over their faces in the name of beauty in the present time. This obsession has certainly given rise to ‘Facial rollers’ which comes in different forms with varying goals. Derma rolling and micro needling are few most popular practices which provide aerator to a person’s face. They poke tiny holes in the skin to promote collagen production which enhances the product effectiveness. It helps fade wrinkles and signs of aging, as well as get rid of acne scars and dark spots.

These beauty trends are marking their presence in the industry, fulfilling many people’s expectations. It is expected that these beauty trends are going to take over the beauty industry in 2018.