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Betting with the new and latest trends in the business industry is a strategic approach that has been successfully adopted by less number of brands in the past. Footwear major Bata is one such company that has successfully kept the modern day consumers’ demand in mind, generating constant revenues over the past decade.
Bata’s Inspiring & Successful Journey
Converting a small scale business into one major empire requires sheer skill, dedication, and talent in the operational structure. Bata is one such living example that managed to transform its small scale business into today’s footwear major after its establishment in 1932.
Bata during the 70s and 80s majorly emphasized on range, comfort, and durability that helped it grow and emerge as a one stop trusted family footwear shop for decades. Bata has successfully managed to sustain itself and compete with other footwear brands that emerged as its tough competitors.
The brand has also come a long way since its inception, growing into one of the largest footwear retailers with a strong presence of more than 1,400 outlets across the country. Bata’s continuous evolving nature has been one major factor that got the brand enlisted into the Top Franchise 100 Brands List.
Successfully Maintaining the Excitement Among Young Customers
Sandeep Kataria, Country Manager, Bata India shares, ““Bata has always been a popular brand. However, despite being a dependable and value-for-money brand, consumers started call us boring. To bring back excitement and lure youth, we have been revamping the stores and collections for the last four to five years now.
Now, our stores look brighter, vibrant, customer-friendly and our designs look more contemporary than ever. For us, as we re-write our strategy, the biggest and most important pillar of success is our product. We are offering best quality products to the consumers at different price ranges.”
Franchise Facts
Total stores: 1450+
Investment: INR 35-40 lakhs
Area required: 1,000 sq ft
Expected ROI: 18-27%
Expected breakeven: 2.5 years
Business Opportunities for Tier 3,4,5 & 6 Cities
Bata started with its franchising in 2015 with a vision to expand its services to the smallest of cities and towns situated in the country. According to the company, the brand has added about 50 franchise outlets in the past 12 months and is looking forwards to increase the count.
Bata, which currently has a total number of 150+ franchise outlets is focusing on targeting and introducing other 100 franchise outlets in Tier 3,4,5,and 6 cities.
Franchise 100
The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.
