How to open a salon or day spa

The beauty and grooming industry in India is surely seeing better days. People now understand that looking good is necessary to stay up front in the crowd. If you are not presentable you are replaceable. This is why majority of population, especially the young generation, is indulging in grooming sessions. In the same way, the increase in stress due to personal and professional responsibilities is taking a toll on the health of the urban population. The working population tends to seek a rejuvenating holiday or relaxation session in a spa or salon. The idea of opening a day spa is a very lucrative business plan.

Initiating the plan
The age group of 25 to 45 contributes the customer volume for this business. From day spa to destination spa, every aspect is quite attractive for the customers. The innovative methods and the exotic products used in the relaxation process are very lucrative and attract many people.

In order to tap the potential of the market you need to follow the below mentioned points.

• Business plan

You need to figure out the sum of money you can spare for your dream venture. The venue development can cost you from INR 20 Lakh to INR 2 Crore to come up with a standard spa center or a luxury one.

The business plan must incorporate the daily operations in detail in order to understand the requirement (utilities and products) for the business. You will also get the idea regarding the volume of personnel to be hired for the job.

• Service detailing

You need to stay clear of what service you are going to offer your customers and the time span behind every session.

• Business model

When you are a novice in this sector, it is better to come up with a day spa plan for now. This plan will not incur huge investment like that of a luxury spa venue. No accommodation will be needed so the space required will be less. The plan will be absolutely feasible in a densely populated area with low space availability.

• Workforce

Selecting employees will be the next big step. The talents you need to make your business flourish must be hired based on experience and skill. It is better if you hire certified and trained spa therapists.

• Promotion

Local promotional methods must be adopted in order to bring the business to light. You need to adopt measures that will attract more eyes and make a huge volume of customers very quickly. Start giving discounts, free products and extended sessions with added service to the new customers.

• Interior and ambiance

The most crucial part to consider while starting a spa business is ambiance. You need to have a good setup that will make the customers feel comfortable and relaxed.

Franchising out

If you are absolutely new in this segment and do not have the respective resources, it is better you go with the franchising options. There are many brands which offer great opportunities related to franchising. Some of them are as under:

- Aura Day Spa

The brand will require a space of 1200 square feet and an investment ranging from INR 50 Lakh to 1 Crore to come up with a luxury day spa.

- Aroma Thai Spa

This is also a high-end spa brand that requires an investment of INR 1 Crore to come up with a luxury venue.

- ESC Day Spa

Comparatively lower in price tag, this brand offers franchise under INR 30 Lakh.

Collaborating with a popular brand will bring the essence in your business. The venue will be very attractive with trained personnel for service. Maintaining a proper ambiance and desired service level is very important for this business. This is how you can easily build your own day spa center.