How to Register with Restaurants Aggregators as a Small Cooking Business

Food businesses were one of the less impacted businesses during the pandemic, as food is the main necessity of our lives. Food helps us to be strong, energetic and enhances body growth.

According to the data released by the National Statistical Office, NSO, retail inflation rose to a six month high in December 2021, a main reason of which is to rise in food costs. Now the question comes that how can you take advantage of it.

Opening a food business means you are responsible for making and serving good food to your customers. There are two ways to do it. Either you can make food and serve it by opening your restaurant, or you can open a cloud kitchen and deliver the food directly to the customer’s doorstep.

For that, you just need to make the food and tie up with one of the restaurant aggregators, who will take care of all your promotion and delivery procedures. Here we have mentioned how you can register with two of the giants in this industry to make good profits, which are Zomato and Swiggy. 

Who are Swiggy and Zomato?

Both Swiggy and Zomato, as restaurant aggregators, help small eateries and restaurants to work and grow. Let’s have a quick introduction to both of them.

In 2008, two farsighted entrepreneurs, Deepinder Goyal and Pankaj Chaddah, founded the company named Foodiebay, which later changed to Zomato in 2010. In 2011, it expanded across India to Delhi NCR, Mumbai, Bangalore, Chennai, Pune and Ahmedabad.  In 2012, it entered international operations in several countries, including the United Arab Emirates, Sri Lanka, and Qatar, the United Kingdom, the Philippines, and South Africa. In 2013, the company introduced the business in New Zealand, Turkey, Brazil and Indonesia, with websites and apps available in Turkish, Portuguese, Indonesian and English languages. In April 2014, it launched in Portugal, which was followed by launches in Canada, Lebanon and Ireland in 2015.

On the Other side, Swiggy was primarily started as a courier service and entered the food delivery market in 2014. At that time, food delivery security was in its starting stages with multiple players like food panda, Tiny Owl and Ola Cafe. Because of focusing on logistics and locking in key resources, the company grew rapidly and built a dedicated delivery network.

Here, we have discussed two of the main competitors in India's food delivery market. You can simply partner with any of them to serve the customers

What are the Documents Needed

Keep thse following documents ready while registering for a smooth onboarding:

• FSSAI Licence copy
• Aadhar copy (for KYC)
• Your Restaurant Menu
• Bank Details
• GSTIN (optional)
• PAN card copy
• Cancelled Cheque

What Fees Are Needed?

Both Zomato and Swiggy do not charge the restaurant for listing and getting on boarded. They work on the commission basis (typically somewhere around 15 to 22 percent plus GST) when you order with their portals. However, there are multiple paid services (promotions and marketing services) which you can avail for added benefits.

How Long Does It Takes

Depending on your area, and type of restaurant, aggregator services take two to four weeks to register at their portal. In addition, procedures may be delayed in case of any mismatch in the document, so check and use them correctly.

How Beneficial For You?

Adding your business to these well established names like Swiggy or Zomato will not only help you in earning some extra cash but can give you additional recognition among customers.

This small step helps you, as you do not need to take care of delivery systems once you register on their portal. You only need to make the highest quality of foot for your customers.

• Online Presence - Getting yourself registered on any restaurant aggregators will give you an online presence and an easy option for your customers to connect you. Most customers use food delivery apps to order food due to the easy interface. It also saves them from running toward the computer and hovering through a number of browser tabs. Furthermore, some providers offer more discounts and offers to the app users.
• Good Services - From cooking to delivery, food is all about timing. Timed delivery of food can give you long-term customers. The fact that both Zomato and Swiggy enable the customer to get live updates of their order helps to provide a sense of reassurance to the customers, thus elevating the level of satisfaction.
• Feedback - Feedback is also an important thing when talking about business. Taking, managing and working on the feedback becomes too hard if you are solely handling all your business work. Having a tie up with one of the food aggregators gives ability to customers to give rating and review to the customers.

With this, your customers will have an option to write short reviews and give ratings to your food based on aspects such as delivery time, taste, quantity, food packaging etc. Your work then will be to work on the feedback accordingly

Conclusion

Having a partnership with Swiggy or Zomato means it is their responsibility to take care of the advertising as well as the deliveries, the overheads are significantly lesser for restaurants and eateries. They also provide the restaurants with assured quality of service and ensure timely and professional deliveries through its agents. Consequently, the businesses can reduce their overall operating costs and scale up efficiently.