How to Start a Foreign Language School in India

How to Start a Foreign Language School in India

With India becoming more modernised in every aspect, stretching out hands to other countries for maintaining parity with the rest of the multinational and international players is essential. In this course, communication, especially language, plays an important role. In order to survive in the global village, communication is necessary. This is why foreign languages are becoming the need of the hour.

Gone are the days when a foreign language used to be a barrier.In fact, at this point of time, having learnt a foreign language is given priority in many job opportunities. This is why foreign language schools are increasingly in demand by the youngsters. Therefore, starting a foreign language school will be profitable.

There are various steps involved in starting a foreign language school. Here are the top five steps you could follow.

Step 1: You must be Qualified Enough

The first step, obviously, is to be qualified enough to teach someone a different language altogether. You should be highly qualified in the language that you’re going to teach. also It is important toknow and understand the native language of your students in which you will be teaching them.

Apart from the languages, you must also have a fair knowledge of entrepreneurship so that you could use the correct tactics in order to grow your school. You must also have a sound knowledge of the market and prevalent trends.

Step 2: Decide Your School Type

It is not necessary that only brick-and-mortar establishments could be a place to learn foreign languages. With time, ways of sharing knowledge has also evolved. One doesn’t have to struggle with the establishment of a language school; it can be opened from either the comfort of your own house or a large format schoo in a big building with a bigger staff. It could even be started as an online venture or taken as home tuitions. You must decide what type of school would be beneficial for your target customer as well as for yourself.

Step 3: Choose a Location

Regardless of the school type, deciding location of your language school is of utmost importance. Choose a location that is more suitable for your target audience. If you are from another country and wish to start a school in India, then look at a place which is foreigner-friendly for potential language school owners. While deciding your location, it is also important to see the competition. Choose a location that that is unsaturated and has no competition for you.

Step 4: Hire a Qualified Staff

At initial level, it may be possible that you manage to head the business all alone. But, as the business grows, it becomes important to engage more and more people for different kinds of profiles, for instance, administrative staff, teachers, accounts executive, etc.

The teaching staff should be appointed as per their qualifications. They must be well qualified and must have a good teaching experience.

Step 5: Marketing

Marketing is the key for any business today as it helps you reach out to the target customers more efficiently. Use marketing tactics such as content marketing, email marketing, social media marketing, advertisements, and direct marketing among others to reach out to your target audience.