How to win your customers’ trust in five easy steps?

As a smart business owner, an entrepreneur needs to know more than how to put in hard work to reap good returns into the fitness business. Here are five must have strategies to follow in a bid to make customers dance on your tunes:

Transformation testimonials
Today, consumer wants to see result, as per the experience of other people, who have previously tried and tested your gym/fitness centre, brining the result oriented client is way easier than luring them through ads. Testimonials play a pivotal role in building trust and rapport between you and your potential clients. Highlighting the specific problems your clients were having and how you help them overcome it is essential for your testimonial. This approach clearly leaves a genuine impression on your client’s mind that you will be able to help them overcome similar problems. Moreover, be vocal about the success stories of your clients like how much weight they have lost, preparation of the marathon running, share pictures of before and after and videos (with permission), highlight the dedication and brand loyalty your existing clients have for your brand, these things make new clients curious and leaves impression on them.

The wow experience
It is an undeniable truth that one of the important factors of success or failure is how you treat your clients. The value you put into service creation leaves an impactful impression on the client’s mind, which remains longer than anything else. Remembering your clients’ birthdays and anniversaries, sending them a ‘Thank you’ or ‘appreciation’ note after their rigorous effort or any form of gift when a client refer someone or after achieving a goal, helps in motivating the client and it’s kind of Wow feeling which consumer’s usually look for. Making their experience wonderful is what makes a client happy and make way for experience sharing with relatives and friends. If your training programs, equipment and staff hospitality exceed clients expectations, your members will start promoting your brand through word-of-mouth which is stronger than any other marketing strategy.

Create a tribe
Clients become loyal and spread good words, if they feel themselves part of the family. Building a sense of family at the gym is a key component to client retention. Having a good relation between a trainer and client, and with other members, create a family like atmosphere in the gym which is another motivational factor for them to make an effort to regularly follow their fitness regime and bring more members into the family. Organising social events like fitness parties, occasions and festival celebrations along with dedicated fitness outing day that involves trainers, members and their friends may also bring new growth opportunities. Giving titles like ‘Client of the month’ and publicly recognising his/her achievements also built the rapport which attracts new members to the gym.

Organising other social events
Conducting events like fitness seminars, cricket matches, boot camps, half marathon run or outdoor activities and health awareness camps may also lure adequate customer attention and sometimes gain media exposure as well, which is equally commendable for the upliftment of the society. Making headlines through your out-of-the-box awareness ideas may also leads to required publicity and hence help you create a niche for your brand in the market.

Active social media promotion
Regularly promote your brand on social media platforms like facebook, twitter, pin interest or any other. Think of unique strategies and create a buzz about your brand and services, to boost your followers on social media. This is how trust is cultivated. Potential customers should be exposed to your brand and start liking you before being converted into your members. Share articles and tips which are informative to suite their goals and interests. Very soon, you will see them sharing and re-tweeting your posts, however, the magic happens when they start commenting on your posts, which starts a dialogue process. Once you get into this phase, the trust is added and they start taking you as a pioneer in the industry, which may lead to expansion of your brand. Social media also helps in your lure potential investors who may willingly invest in your brand’s growth.

This article is writtem by Gaurav Adlakha, Co-Founder, Being Fit Fitness Centre, based on his personal views and research.