With the growing influence of technology, the online education industry has gained its momentum. The online education segment is set to become a multi-billion dollar opportunity in India. According to statistics, the online education industry is expected to reach $ 1.96 billion by 2021.
Reskilling and online certification is currently the largest segment in online education which was valued at $93 million in 2016 and is expected to grow 463 million by 2021. The major demand is coming from the tier II and tier III cities, adding to the growth of the industry. Factors like perceived convenience, increased reach and personalisation offered by the online channel is driving the online education in India.
Realizing the potential of the online learning industry in India, Udemy, an US-based online learning platform, recently forayed into the country with the employee hub in Gurugram.
Udemy- the leading learning platform
Founded in 2010, Udemy is the global marketplace for learning and teaching online with over 30 million students and 42,000 instructors worldwide. Started with the philosophy that not all teachers are found in traditional classrooms, Udemy helps individuals, companies, and governments gain the skills they need to compete in today’s global economy. Udemy courses are in over 50 languages that can be viewed on the web, on a mobile device, Apple TV, and through Chromecast.
Why India?
India is one of the company’s fastest growing markets, with revenue and students doubling year-over-year. According to reports, India is responsible for approximately 17.1% of the company’s traffic and second only to the US with 18.6%. Udemy’s rapid growth in India shows us the level of demand from students, instructors, and companies for affordable skills training. A local presence will enable Udemy to continue enhancing and localizing the student and instructor experience.
Udemy for Business
Udemy for Business is specifically designed for organizations, including business leaders such as Booking.com, Public are Sapient, Pinterest, and Adidas, looking to continually invest in their workforces. This subscription-based product offers 3,000+ of the highest-rated technical and business courses, as well as learning analytics and an easy-to-use platform to create and distribute content to their own teams.
