Huawei to strengthen its distribution network

Huawei, the world number 3 smartphone manufacturer revealed its expansion in the Indian retail market with the launch of a new smartphones series. Bullish to expand its presence in the Indian smartphone market, the global smartphone major is all set to replicate the global strategy in India to keep up with its global number 3rd position.

Huawei, known for its technology prowess and association with premium and high tech smartphones would be available through a robust and strong retail distribution network.

"After the global success in the first half of 2015 with our smartphones sales crossing 50 million units, making us global number 3, we are excited to launch our 'Huawei Brand' series in India. The good news is that the new series will be available through the retail route where our customers can experience the products first hand. Keeping in mind the value proposition and commitment we offer to our consumers, Huawei is rapidly strengthening its after sales network to serve them better," said Allen Wang, President of Consumer Business Group, Huawei Telecommunications India.

"To reach out to our consumers in key markets, Huawei range would be available through a strong distribution network in offline retail beginning with a 1000 stores roll out in the next 4-8 weeks. For the brand new series, we will be strengthening our presence with traditional multi-brand retailers and by partnering with top modern trade players such as Croma, Reliance Digital, Sangeetha Retail and The Mobile Store in key cities like Delhi, Bangalore and Chennai amongst others," said P Sanjeev, Director Sales (Devices Business), Huawei Telecommunications India.