I See Food As A Fuel And Source Of Nutrition And Energy: Gul Panag

Former beauty queen, model, fitness enthusiast, and renowned Bollywood actress, Gul Panag has achieved almost everything she desired. Currently, well known as a fitness expert, Panag shows real concern towards possessing a healthy lifestyle, by calculated training hours and a proper diet. She believes that the food we intake plays a major role in shaping our mind and body. Gul Panag shares, “Staying fit is a necessity for achieving success.”

The Indian health food market is currently valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate (CAGR) of 20 percent. India's healthfood market is expected to increase by three times by 2020.

People are hitting the gym and adopting a healthy eating habit, creating numerous opportunities for food investors.

Opportunities

Panag believes that there is a lot of opportunity for investors interested in catering health to people. With the ever booming F&B industry, franchisors could be seen innovating more, as customers are willing to pay extra for healthy foods.

Panag was recently seen promoting the franchise Wok to Walk, sharing her fitness secret, followed by spreading awareness. Restaurant franchisors have a big role to play ahead, as the customers are getting more health conscious, with the new attitude of gaining experience.

“Brands which are focusing on quality food and hygiene are expected to be preferred more by the customers. Food franchisors need to shift their USP to healthy environment and food along with mouth-watering taste, to stand firm in this competitive market,” says Panag.  

The rise of healthy food startups

Keeping the people’s demand and expectations in mind, the number of such ventures are constantly increasing. From salads to ice creams, sub-segments are adding a healthy aspect to their products, trying to meet the people’s expectation. Panag believes that this trend is here to stay and food investors could really make huge profits simply by catering a healthy lifestyle to customers.