Ice cream Lab is planning to expand its India footprint by opening another 100 outlets in the next three years. The brand has grown from one store to almost 15 stores across the globe in 5 years and in the next six months, the number will be around 34.
Ice cream Lab is targeting to launch 560 outlets in next 3 years all across the world as it has already signed off outlets that are going to open.
Vikrant Tomer, COO (International), Ice cream Lab, said, “We took over the brand in 2014 and are based out of Dubai, and five years from then, we are in almost nine countries including Malaysia, UK, Portugal, India, Nigeria Iraq and entire GCC.”
“Our expansion strategy for the international market remains the same. Let’s say in India, we are seeking partners to open more doors of our brand, and the working has been happening since last year. We are working on the logistics’ part as well as on the supply chain for the last two years and in understanding the market. Before we even try or plan to enter, we fix the logistics since that is the backbone. If you are not a master of logistics, you are most probably going to fail. So, we ensure that we do our homework well. We identify our vendors first and then we enter into the franchising,” he further stated.
