ICE-CUBE to expand through franchising

ICE-CUBE, the franchise initiative of Sparq concepts is planning franchise expansion. The company has engaged Francorp a part of Franchise India Group to fuel their growth across India. The expansion will take place in stages, kicking off in metro parts of India and gradually spreading to other parts of the country.

Sparq, a sister concern of Concrete Builders, a 30 year old construction company from Chennai has teamed up with Spanish company XTRAICE to be their official partners and authorised distributor for the products and services. Spraq are first to introduce eco-friendly Ice skating facility arena in India and are leading distributors of synthetic Ice skating Rink where as XTRAICE founded in 2003 is the manufacturer of world renowned XTRAICE surface and all necessary accessories required for ice skating.

Afroze Khan, Managing Partner, ICE-CUBE informs, “In today’s busy world, where people are getting more and more accustomed to the western means and the convenience, we are delivering entertainment, the western way by getting Ice Skating as near as possible. We have also teamed up with XTRAICE to be their official partner in India and authorized distributor for sales and services of their products. The Spanish company XTRAICE is a leading manufacturer of Synthetic Ice skating surface, revolutionizing the world of sports and leisure facilities with over 170 installations in over 40 different countries. We have currently four rinks installed at various locations across India and are looking forward to multiply the numbers in 2011 through the franchise model.”

Gaurav Marya, Managing Director, Francorp, said, “I feel it will be exciting to develop the strategic business and expansion plan at such nascent stage for ICE-CUBE. We as strategic franchise consultants will assure the best suited mode to establish and reaching out to the targeted partners for them, apart from providing professional expertise and solutions on expansion plans through franchising.”