Iken Braingym engages Francorp for pan-India expansion

IKEN Braingym, a state-of-the-art learning centre developed by Mexus Education is making its first entrance ever into franchising to expand its presence across India with the help of the Francorp expertise.

Commenting on this association, Gaurav Marya, Managing Director, Francorp said, “The education market that our client wishes to address is estimated to be INR 1000 crore in 2008 (in vocational training). Mexus is committed to create a new wave in the domain of education by providing end to end solutions for content, methodology, delivery technology and assessment. These learning tools facilitate collaborative learning and self-analysis as students not just learn their lessons but begin to analyse the Whys and Hows of things. We are looking forward to help them with their franchisee model and roll-out plan for pan-India expansion program and also provide marketing support, legal documentation and help with recruitment of franchisee. Mexus will help its franchisees for centre set-up, marketing support, recruitment and training support and after sales and service support.”

Iken Braingym is a unique education model based on activity and technology based learning. It offers technology enabled and self-learning course modules for age groups 3 to 30 yrs. Course content is delivered through modern technology and a ‘hands-on’ methodology that includes learning with the help of films, animations, games, toys, demo kits, project work, case studies, outdoor activities and many more. It follows a distinctive real-time performance tracking mechanism for instant results and thus much greater customer satisfaction. The foundation of Mexus is a belief that learning is most effective when it is personalised, entertaining, voluntary and involves active participation by the students.

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For more information, contact Payal Gupta- PR and Corporate Communication Strategist @98113 90248/ gpayal@franchiseindia.net