Today, the education industry is no more confined to the brick and mortar structure alone. Just like any other industry, the education industry also requires branding, in order to deliver the desired message and offerings to the target audience, resulting in growth of the business.
Branding has started to play an essential role in a brand’s success. In the era of social media, franchisors could use this as a marketing tool to reach out to millions within seconds.
Furqan Qamar, Secretary-General, Association of Indian Universities says, “Branding is not about technology and communicating only, but is about so many things like institute facilities and much more put together where social media could play one very important role to deliver this technology to reach a global audience worldwide in a fraction of second.”
Addiction to social media
Social media is now considered to be the best platform to communicate or share messages. As a number of tech advanced and social media addicts are rising, franchisors could utilize this opportunity for promoting their brand.
Educators could promote their brand and their offerings through social media, having a tremendous reach, creating quick awareness among the people. Social media carries the potential to redefine the education marketing strategy, allowing more investments.
The rise of tech-friendly population
With constant innovations happening in the technology industry, people are getting more familiar with these transformations. From children to adults, almost everyone is available on at least one social media platform, which opens the gate for educators to market their brand in a profitable manner.
With social media breaking the geographical barriers worldwide, it has provided educators a huge mass to interact with, communicating and building their brand’s image. It also helps the educators to understand the insights of students, teachers, and parents.
With social media around, it’s easy to focus on the shared content, increasing your followers. It’s essential to understand the relation between the social media and your brand, before strategising to achieve success.
