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The fitness industry is surely growing rapidly with every passing day. With a stiff market competition and a mounting pressure of wooing customers with in a unique way, fitness brands are surely feeling the wrath. But, there are few fitness brands which have taken an innovative step forward. Impulse Studio surely feels they are unique. Marking their presence at The Franchise India Show 2016, Manohar Iyer, Founder, Impulse Studio shares input of his brand and way forward.
As per Manohar, the Malasiyan brand is 3 years old and is entering India this year for a premium franchise for which they are seeking an investment of 85 lakhs to 1 crore. The total are of the studios will be between 300 to 1000 spft, depending on the number of machines. The brand is looking for city franchise for metro cities and state franchise for states that do not have a metro city. Manohar is targeting 50 studios in the next 2 years and has introduced a machine based concept with no weight lifting. The support that they give to the franchise is for interiors, machines, trainer training and marketing. Impulse Studio has finalised its master franchise in Karnataka this year.
