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India has become welcoming towards sanitary pads as the issue of menstrual hygiene has come forward in society due to several reasons. This has given the sanitary pads’ market a big push in the Indian wellness industry.
However, as per the recent studies, only 20% of women in India use sanitary napkin, which has a market size of approximately Rs 4000 crores. This suggests that the market is either unable to cater to the target customers or these women are unable to access the sanitary napkins.
In order to fill this huge gap that exists in Indian menstrual hygiene segment, Unicorn Hygiene Products is bringing a new brand of sanitary napkins, named Senitta. These new pads will be highly absorbent while being priced affordably in order to be a healthy and planet-friendly alternative to other products available in the market.
Asfand Akhtar, Founder & Chairman, Unicorn Hygiene Products, said, "The upper class of the economy is trying to find high-quality products, however many people in rural areas have still haven’t started using sanitary napkins. We want to provide good quality sanitary napkins across the classes and masses to carve a niche for Senitta in the market."
