India’s internet users grow; rural areas lead growth

India’s active internet users is estimated to be 900 million by 2025 led by growth in rural areas as compared to the current number which is 692 million, a recent report by The Internet and Mobile Association of India (IAMAI) and Kantar has stated.

According to the report, called Internet in India, based on an ICUBE 2021 study, much of the growth in internet users continues to be driven by rural India with 351 million users with 37 per cent penetration, while urban India seems to have hit a plateau with 341 million users with 69 per cent penetration.

In terms of states, Goa has the maximum internet penetration, while Bihar has the lowest.

Around 346 million Indians are engaged in actual online transactions such as e-commerce and digital payments, a number which is greater than the total population of US which is estimated at 331 million.

The global pandemic witnessed a record 51 per cent surge in digital transactions in just two years from 230 million in 2019 in India.

In terms of gender break-up, there are more male internet users in India than female users, with almost similar gender ratios across both urban and rural users.

In terms of user cases, entertainment, communications and social media are the top three activities engaged in by internet users across India.

At present around 762 million Indians have not adopted internet yet, out of which 63 per cent are rural Indians. Difficulty to understand the Internet, continues to be primary deterrent along with lack of awareness, especially in rural India, the report highlights.

What Are The Different Types Of Internet Users In India?

The internet has been a game-changer in India, and it has brought along with it new ways of interacting and accessing information. There are three different types of users on the internet in India – the social media user, the content creator, and the digital native.

Social media user uses social media platforms like Facebook, Twitter, or Instagram to share their opinions about news events, connect with friends and family members, or for entertainment purposes. The content creator is someone who uses YouTube or other video-based platforms to share their thoughts on current events or personal experiences. The digital natives are those who have grown up using computers and technology from a young age. They can relate to new technologies better than older generations because they have grown up with them.

What Are The Benefits Of Internet Use In India?

The internet has seen tremendous growth in India over the past few years. However, many households cannot access it due to a lack of infrastructure and affordability.

There are many benefits that come with having an internet connection. These benefits include increased productivity, financial independence, and greater access to information. With the internet being so crucial in today’s world, it is essential for these households to be connected to the internet so they can reap the benefits.

The lack of connectivity in India is a global issue that affects both developed and developing nations alike. The United Nations Broadband Commission for Sustainable Development estimates that more than 3 billion people globally do not have a reliable connection at home or work.