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Classmate, India’s largest Notebook brand, has announced the launch of its latest innovation, TheClassmate Pulse 3D Notebook. The Notebook comes with a category first innovation to provide an immersive experience through a 3-dimensional cover, enabled through a lenticular board.
The 3D notebook from Classmate Pulse offers a range of designs, each selected to provide an interactive experience for the consumer. The Classmate Pulse 3D Notebook marks ITC Classmate’s commitment towards constantly enhancing user engagement with product experience, learning, and interactivity.
Shailendra Tyagi, Chief Executive, Education and Stationary Products Business Division, ITC Ltd, said, “ITC Classmate has at its core the driving commitment to ensure consumer delight with its high-quality, innovative and visually appealing products. We also pride ourselves in our ability to appreciate the fact that today’s young generation is unique in several ways – it is technologically savvy, environmentally aware, confident and creative. The notebooks from Classmate Pulse are designed to complement the energy and exuberance of this generation and this new range of 3D notebooks from Classmate Pulse will continue to do the same.”
Classmate has a consumer spend of nearly Rs 1500 crore. Classmate notebooks are made from eco-friendly paper and are elemental chlorine-free. The paper used in Classmate notebooks is sourced internally from ITC’s Paperboards and Speacialty Papers DIvision, thus ensuring consistency in quality as well as appearance.
