AntiGravity, US-based fitness and entertainment brand is looking forward to foray in India through franchise route. The brand has entered into a joint venture with Biorhythm India to open studios in the country. The target is to have around 100 franchisees within the first year of its operations. Within a span of two weeks, around 13 franchisees have already signed up with the brand.
Jignesh Raval, Chairman, Biorhythm India says, “There is a huge potential for yoga in India. Presently it is a $0.17 billion market and is expected to reach $1.18 billion by 2017.” Christopher Harrison, the Founder of AntiGravity is in India to train the first batch of trainers. The trained people will set up franchise outlets under the brand name of AntiGravity. As the artistic creator of the brand, Harrison has conceived and produced over 400 entertainment productions. In 2009 his was the only non-singing group invited to perform with the A-list celebrities at the Presidential Inauguration of Barack Obama.
Talking about the opportunity that lies in store for the individual yoga and fitness enthusiasts and the corporate, Raval adds, "We have kept the franchise costs low, enabling one to break even with enrolling just 50 students.”
AntiGravity was established in 1991. It has its headquarters and fitness training centre in midtown Manhattan. The AntiGravity Theatre and National Aerial Performance Training Centre is based in Orlando, Florida. The team maintains a roster of over 80 physical entertainers and hundreds of certified AntiGravity fitness instructors around the globe.
