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Indian Terrain, one of the leading men’s apparel brands in the country, has launched its brand new stores in Vizag, Nagercoil. The stores are strategically situated in the heart of shopping districts in their cities. Indian Terrain opened its first store in September 2000, With a turnover of over Rs 250 crore, the company today retails across the country through more than 700 multi brand outlets(MBOs), 130 doors of large format stores, over 100 exclusive brand outlets (EBOs), and is available through online stores as well.
Amitabh Suri, COO, Indian Terrain states, “We are getting very aggressive in our expansion into the B and C cities. Our franchising model is very strong and growing rapidly. Everyone is getting fashion conscious these days, not just in the metros. Our brand sensibility incorporates true casual American sportswear which can be dressed up or down with relevant accessories and separates. We don’t just sell products but also educate our customers on how to style themselves.”
Priyank Karanam,Head Designer states, “Fashion is not just about buying pieces of clothing, they need to come together as an ensemble to fit a man’s personality and outlook. B and C cities are no longer behind the pack of the fashion conscious men in the metros. We are looking forward to expanding our product line to address more segments in the men’s apparel market."
