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Tata Communications Payment Solutions Limited (TCPSL) is offering opportunities for franchisees in tier-I to VI locations in India under its brand Indicash ATMs.
On the kind of opportunities available for budding entrepreneurs, Sanjeev Patel, CEO, TCPSL, says, “We are governed by the RBI license norms to deploy ATMs under a prescribed ratio i.e 67% in tier-III to VI locations and 33% in tier-I, II locations and will follow the same for this model.”
Commenting on how expanding via the franchise route has helped the brand and the common people, Patel, adds, “We expect to reach out to the entrepreneur in the common man who realises the need and sees the opportunity for ATM services in his catchment. 70% of the population in our country resides in villages, moreover, the Indian banking industry has only 39 per cent of the bank branches and 15 per cent of the ATMs located in the rural areas, clearly indicating that there is a huge scope of growth in this space and we are moving towards filling this gap. The franchise model will help to expand the ATM footprint in far reached geographies while giving the locals an additional source of income. The local, on-ground intelligence will give us unmatched insights into low penetrated markets and aid a mutually beneficial engagement.”
Indicash ATMs have bought users in these locations great convenience with regards to easy and 24/7 access to their own money in their own village. Moreover, it extends a simple and a hassle-free experience to its users.
