Inox Leisure, India’s leading cinema chain, has collaborated with Premier Badminton League (PBL) as its exclusive multiplex partners for the fifth season, which is scheduled from 20th January to 9th February. The move comes as part of the cinema chain’s effort to popularise the Premier Badminton League and the sport at its cinemas across India as well as on its digital platforms.
The badminton league will be promoted by Inox across various platforms, including experiential activities for patrons in its lobby areas.
This partnership will give an opportunity to Inox’s patrons across the country to meet top badminton stars during a meet and greet events to be hosted at Inox multiplexes. They will also stand a chance to win match tickets and exclusive merchandise of the PBL.
Saurabh Varma, CMO of Inox Leisure, said, “With a clear focus on curating and offering unique brand experiences to our patrons, we have been innovating with our alliances and delighting our patrons. Premier Badminton League is easily one of the top badminton events across the globe, and it will be a privilege for us to be associated with the League and the fantastic sport of Badminton.”
Prasad Mangipudi, Executive Director of Sportzlive, stated, “We would like to thank Inox Leisure Limited for partnering with us for the fifth season of PBL. We are extremely excited about this partnership and thank them for promoting and supporting the League.”
Redefining cinema experience for patrons
The multiplex chain is consistently undertaking innovative experiential initiatives for its viewers to redefine the cinema experience across India. The brand blends top class luxury, impeccable services, and best-in-class technology with its irresistible content, experiences, offers, and goodies.
“We are sure that our partnership with PBL will not only take Brand INOX to newer spaces and audiences with the enthusiasm and youthfulness but will also allow us to engage with our patrons in various exciting ways. We invite our patrons across the country to come forward and win a chance to experience the energy of the game and this team from close quarters. We wish the very best for all the players participating in the League,” Varma stated.
Fifth season of PBL
The fifth season of PBL, one of the world’s richest and professionally-organized badminton leagues, is organized by Sportzlive under the aegis of the Badminton Association of India (BAI).
The 21-day event will be hosted in Chennai, Lucknow, and Hyderabad, which will also host the semi-finals and the grand finale.
The league will be witnessing 24 matches including three doubleheaders.
Mangipudi added, “The exceptional fan following received during previous editions of PBL proves that the Indian audiences want more badminton action, and the partnership gives us a chance to take the League and the game to a larger set of audience and win their patronage through innovative engagements. In its fifth season, the league is all set to present more action, more excitement and more thrills, much like an entertaining blockbuster.”
