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International Tractors Ltd (ITL) has partnered with Yanmar Agribusiness, the Japanese agricultural machinery manufacturer, for launching launched a premium range of Solis Yanmar tractors in India.
The newly introduced range is equipped with high-tech features and technologies supported by Yanmar. These tractors are best suited for India’s soils and terrain.
With this partnership, ITL eyes to sale 50,000 Solis and Yanmar tractors in the country in five years.
ITL opened its first dealership for this brand new range in Pune. The company is planning to set up 400 dealerships in India within two years.
Deepak Mittal, Managing Director of ITL, stated, “The launch of Solis Yanmar is poised to change the canvas of farm mechanization in India. ITL began its journey by exporting its first tractor, Solis, to Europe in 2011. Since then, Solis has seen phenomenal growth, expanding globally to 120 countries in eight years, with more than 100,000 satisfied customers.”
“Solis is now one of the top-five tractor brands in Europe. Solis Yanmar tractors offer multiple technologically-advanced features and superior comfort, which will revolutionize the quality of ‘Made in India’ farm technologies,” he further stated.
Ken Okuyama, Director, Yanmar Holdings Co Ltd, Yanmar, added, “Given Yanmar’s strong footprint in Japan and South-East Asia and the brand leadership of ITL’s Solis in overseas markets, we are confident that the partnership between Yanmar and ITL will propel both companies to new heights in the Indian market.”
