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The pursuit of fitness has largely changed from that of acquiring a heavy-body to one that aims to take a ‘healthy-from-within’ approach. People have realized that every individual is different, and hence they choose personal training as their first and last resort in the pursuit of achieving their fitness goals.
Customized personal training is the new trend, and this trend has given the retail market yet another jewel from the treasure. PMF training, a big brand in the field of personal training founded by Mukul Nagpaul, has entered the retail market with a vision to empower people in order to achieve their fitness goals. PMF training, where P stands for performance, M stands for Movement and F stands for Functional training, gives the customers all that they seek to get fit.
Catering to a vivid range of customers, ranging from the one who aspires to win marathons to one who is suffering from severe injuries, PMF training tailors workout regime for everyone.
Being an attendee in the recently organized NCR’s biggest Retail thought leadership event, ‘The Future of Noida Retail’, Mukul Nagpaul shared some deeper insights into how Noida has become an emerging destination for retail. Mukul said, “Noida is a preferable region as more and more people are shifting in Noida because Delhi and other NCR regions have already been crowded. As there’s a big market here, wherever the population goes, opportunities will always be high”.
Talking about various retail opportunities laying in personal fitness, Mukul stated, “As far as fitness is concerned, there are opportunities to establish health clubs and cafés that serve healthy food. As there is an emerging trend of healthy kitchen in the Delhi-NCR region, customers are demanding healthy food. So, if there will be health clubs, there will be higher demand for healthy food as well. People don’t have enough time to cook healthy food for themselves. So, I think there’s a great scope for these business opportunities”.
In order to be successful in the booming market of retail, the sound knowledge of retail market and effective brand strategies work as catalysts. There are a lot of opportunities in personal fitness industry and venturing into retail market helps you furnish those opportunities even more.
