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Lush and long eyelashes have always been in vogue. There was a time when people only saw celebrities adorning false eyelashes or people wearing them on certain occasions. However, the scenario has changed now; false eyelashes have gone from a special-occasion accessory to an everyday essential.
Lashes have become much more than a fad; it has become a lifestyle. While false lashes are much in trend, but the process of wearing them is a bit time consuming and may irritate the eye because of the adhesive. Thus, people are opting for a safer and better option—eyelash extensions. These are semi-permanent and made from synthetic fibres, designed to replicate the curve and size of natural lashes.
Eyelash extension is disrupting the beauty industry and has now become a part of mainstream beauty regimens for women around the world. What was once almost a non-existent in the market has now become a 62 billion dollar industry. Industry experts have predicted a promising future for this industry as according to reports, the health, beauty, and cosmetic industries has proven to be nearly recession proof and it growing continually since the last decade. This is one of the many reasons for investing in the eyelash industry. If you’re contemplating to venture into this industry, take a look at the pointers below.
Hassle-free
Eyelashes are one of the easiest things to improve a customer’s overall confidence and beauty. More so, women love that it saves time because they no longer need to hassle with the morning routine of applying mascara and work on other makeup regimens. For these reasons, customers keep coming back to maintain their lashes, thus creating a natural recurring business.
Keeping up with the Trends
Technology and social media have penetrated deep into the roots of our society. Almost everything we do is either inspired by a celebrity or influencer. In this case, Instagram stars and celebrities like Kylie Jenner, are some of the major reasons behind the high demand for lash extensions. You can see these celebs posting their pictures adorning beautiful natural looking lashes, creating the desire among common people to adapt to these trends.
Increased Disposable Incomes
With more and more women stepping out of their houses to do something on their own—whether it is a job or business—has given rise to an increasing number of working women. An ever-increasing working population has given rise to increase disposable incomes, combined with rising consciousness about their professional appearance has created immense opportunity for the eyelash extension industry.
Less Competition
Eyelash extension business might be a relatively new concept in developing countries like India, but it is not unheard of. Women, especially in tier I cities, are constantly driving the demand for lash extensions. However, the services are not accessible as there are very few lash extensions salons present in India. This is a favourable condition for those thinking of venturing into this industry. For offering quality services, you may acquire a majority of the targeted customers without facing much competition. You can opt for a lash extension franchise to increase your chances of success, as a franchise will offer you a reputed brand name and an established business model.
