Jabong adds Splash To Its Brand Collection

E-commerce major Filpkart’s fashion outlet Jabong has launched Splash Brand on its platform. A Brand owned by Landmark Group will feature the Spring Fabulous collection, with over 197 styles across both men and women categories.

The brands headquarters have been shifted from Dubai and it is the largest fashion retailer in the Middle East

Inspired by the 80s with colourful stripes playing a key influence, the Spring Fabulous collection will consist of high octane colors of orange, lime and hot pink, acting as hues to slip into the summer mode. The mood of the collection is feminine and strong, making it a befitting choice across all occasions.

Raza Beig, CEO Splash, Iconic & Landmark International, Fashion Director Landmark Group said, “The relationship with Jabong represents a powerful opportunity for Splash to expand its presence across India. E-commerce is a key channel that will help us increase our presence to our target audience. We are excited about our launch with Jabong and our confident that it will be a very fruitful for both of us.”

Kalyan Kumar, Chief Merchandising Officer- Jabong, said, “As a brand, Jabong carries a bold and youthful essence. With Splash now being a part of Jabong, the essence only gets stronger. The objective is to provide an elaborate portfolio of premium international brands for our fashion conscious customers.”

Splash has successfully positioned itself as a young and fashion-forward brand with its styles, textures, patterns, and designs standing as a strong testimony. It has created some of the biggest and most popular brand properties and events like Splash Calendar & Splash Fashion Show which have now become part of the social calendar of the region.

The company will also offer Rs 500 off to the first 200 customers as the special waiver to shop on Jabong on the date of Splash Launch.