A holistic health centre chain of India, Jaison’s Fitness First has been promising and delivering health and wealth to all and sundry since its inception. Having earned its name, the brand is seeking to grow further, targeting different cities with its distinct models.
Tier I and II cities are being targeted through franchise schools and other educational institutions, which fall under model one. On the other hand, model two includes wellness centres in tier II and III cities. The third model focuses on tier II and III cities, covering these with express centres and the model four seeks to tap tier I, II and III cities with franchise recreational centres.
Jaison Paulson, MD, Jaison’s Fitness First, aims to spread a holistic lifestyle concept in all parts of the world through innovation and integrity. He seeks to make “JFF” tantamount with holism.
The franchisees would be provided with high-tech machinery and fitness equipment by Jaison’s. The brand at present is looking for franchisees in Thane, Pune, Mumbai, NCR and South India to open as many as 20 of its centres within a year. In upcoming five years, however, the company aspires to launch more than 1000 wellness home centres.
