Janta Wafers gears up for expansion in Mumbai

Janta Wafers, one of the leading snack food retailers in Mumbai has opted for expansion via franchise route. It currently operates a very successful outlet in Malad and is now planning to launch a few more stores in Mumbai. To achieve its rollout objective, Janta Wafers has hired Francorp to advice on an elaborate expansion strategy. Francorp is a part of Franchise India Holdings Limited.

Janta Wafers has recently added another feather in its cap by launching the ‘Nutkhat Namkeen’ range of products that include various snacks. With this new range, Janta Wafers has succeeded in introducing a different element in its flavourful offerings. Its products have struck the right note amongst consumers in Mumbai and have become a runaway hit. To leverage the goodwill garnered in Mumbai market, Janta Wafers now intends to go for expansion in the Mumbai region. Its expansion strategy would include a combination of dedicated company-owned stores, dedicated franchise stores and dispensers in departmental stores.

Commenting upon the association Gaurav Marya, President Francorp said, “The current market size of the snack food industry is estimated to be around USD 3 billion and the snack food business offers low break even points, faster payback periods and superior returns in the long term. Janta Wafers has more than five decades of experience in catering to the tastes and preferences of consumers. Having extensive understanding of the snack food trade, I feel assured of Janta Wafers becoming one of the most attractive packaged food retail opportunities in a very short span of time.”

For further details, kindly contact:

Payal Gupta, M: 9811390248; gpayal@franchiseindia.net