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Japan based, true sport performance brand ASICS opened its first franchise store at Mumbai’s High Street Phoenix mall, Lower Parel. This running specialised boutique with the proprietary ASICS FOOT ID system, marks a significant milestone for ASICS in India’s retail scene.
Speaking at the launch Rajat Khurana, Director, ASICS India said, “We are delighted to launch our first franchise store in Mumbai after an overwhelming response in Delhi. ASICS as a brand strongly believes in creating performance enhancing sportswear including footwear, apparel and accessories. The brand is highly committed to the Indian market and we see a huge growth potential and an opportunity for ASICS in India. We have aggressive growth and expansion plans.”
The store with an area of 1004 sq ft offers a wide range of running and other sporting goods for all levels of athletes from beginner to competitive. ASICS hopes that this franchise store would be the ideal destination for the running community of the city as it offers a plethora of running products and services.
ASICS, which was founded in 1949, is known for its high-performance sports shoes and is popular among professional and marathon runners. The company is also exploring to tap neighbouring markets, such as Bangladesh and Sri Lanka, from the Indian subsidiary.
