JB Group cooks up restaurant venture

JB Group, a multinational corporation, in a bid to expand its portfolio, has set up the JB N JEG Food Pvt. Ltd. to dish out Mediterranean and fresh culinary delights through its restaurants, Falafel’s Veg Hummus House. The company already has four outlets in Mumbai at Colaba, Gowalia Tank, Bandra and Lokhandwala, Andheri and is planning to open 2/3 outlets within next couple of months, as revealed by the company sources. The company has plan to set up outlets at Bangalore, Pune, Ahmedabad, Delhi, Surat, Goa, and Jaipur. These stores will cater to every stratum of the society, not restricting to only upscale customers. Mr. Eli Zedaka, director of JB N JEG Foods Pvt. Ltd. informs that the restaurants outside Mumbai will be based on franchise model, since franchise is the best device to run the far-off units. Speaking on the essentials for such business, Zedaka divulges that the area requirement for each outlet is 400-800 sq. ft, but the parameter can increase at the major cities. The franchisee has to bear the expenditure for interiors including furniture and also the lease agreement for acquiring retail space.