"Having achieved leadership in North and West India, Jeevansathi.com is poised to enter the offline space. Synergizing our online business with the retail network will significantly build significant volumes for us. With time, we plan to ramp up and introduce value added services like astrology, horoscope matching etc." - informs Swapnil Tripathi, VP, Consumer Services and Operations, Info Edge (India) Ltd. Jeevansaathi.com, a sister matrimony web service of Info Edge - the parent company of Naukari.com, which offers matrimonial match making, has decided to leverage on its strength of the huge database to launch an offline retail service says a media report. InfoEdge.com, in the next six months, will set up 30 `brick-n-mortar` retail stores across the country branded as 'Jeevansathi.com Match Point.' In fact, the first of this chain has already started operating from Lucknow, the state capital of Uttar Pradesh. The physical version of the web service will target those customers, who either do not have easy access to internet services or who find it uncomfortable to operate such services. Company Counselors at `Match Point` stores will help such customers find suitable partners matching desired profile. According to the company source, prospective brides and grooms and their parents as well as relatives are the target group of their expansion plan. Though presently the company is not taking any franchise model but in the near future they may think of it. Like Jeevansathi, many other web service providers including travel booking portals are also looking at offering offline services to their customers as well.
