Jennifer Lopez and Alex Rodriguez back Sarva, a yoga and wellness startup

Sarva, a three-year-old yoga and wellness startup, has concluded a fundraise from marquee names including global music icon Jennifer Lopez, former American baseball star, and Shark Tank investor Alex Rodriguez, Bollywood actress Malaika Arora, and branded fitness platform Zumba.

Sarvesh Shashi, Founder and CEO, Sarva, said, "Jennifer and Alex were introduced to us by Mark Mastrov. Mark and Alex are partners in other ventures. The discussions went on for about 60 days. We met in LA, and they loved our story."

Lopez stated, "I have personally benefitted from my regular practice of yoga and believe that it has made a difference to my life both physically and mindfully... I believe in the vision of Sarva and view it as a great common ground for a brilliant investment opportunity along with co-creating and serving a global community."

Rodriguez added, "My investment in Sarva is for three basic factors - Yoga with its high level of global acceptance and demand, the increasing need for tools for people to combat stress, anxiety and depression, and Sarvesh the founder who is charismatic and has a great sense of how to curate content to make it accessible to a wide range of people."