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Page Industries Ltd, Bangalore based company, the exclusive licensee of Jockey International Inc. (USA), has launched its new retail format ‘Jockey Woman’. The company has opened its first ‘Jockey Women’ store in south Delhi via franchising, confirms a company official.
Presently, the company has 60 exclusive stores which cater to both male and female consumers. However, the Jockey Woman store is the first in the world market to cater especially to women. The future expansion of this format would depend upon the success of its first outlet. Jockey International has been offering innovative products for women over the past three decades.
The Jockey Woman store has been conceptualised keeping the needs of the modern day woman in mind, right from choosing the store location, providing women comfort specialists at the store, to providing an intimate shopping experience.
