Johnston and Murphy steps up its store expansion

Johnston and Murphy, a lifestyle brand plans 20 exclusive retail stores over the next five years. The stores will be a mix of both company owned and franchise stores. The brand is looking forward to expand in tier I cities initially and the key target cities are Mumbai, Delhi, Chandigarh, Chennai, Hyderabad, Bangalore, Pune, Kolkata and Ahmedabad.

Johnston & Murphy, the footwear brand in United States has been recently launched in India with an exclusive licensing and distribution partnership with Premium Retail Private Limited. Gaurav Agarwal, Director, Premium Retail Private Limited says, “In addition to retail stores, the group also plans to place the brand at over 100 multi-brand footwear stores and 50 shop-in-shops in department stores.  Currently, there are two company owned retail stores located at different locations in Mumbai and Delhi. The brand is also available across twelve cities in India at various footwear stores such as Regal, Rocia, The Collective and Shoe Tree.”

Johnston & Murphy is a part of $ 2.3 billion Geneso group and operates over two hundred retail stores worldwide.  The brand is also present in more than fifteen hundred wholesale locations at department stores such as Macys, Dillards and Lords & Taylor.

"We have projected the turnover to be Rs. one hundred crore in next five years. The market is ripe for luxury brands since they present a very compelling value proposition to a customer.  We hope to give our customers an access to American fashion and impeccable quality at affordable prices,” informs Agarwal.