Joy of Sparkling Profits

Market of Imitation Jewellery in India is huge and to provide right quality and style to the customers, Sparkling Stone started its venture. Its Director Dhara Jain, carries 9 years of professional experience. In a chat with Ekta Sharma Verma, she talks about Sparkling stone’s expansion plans and journey.

Brief us on the origin and concept of your brand? Share with us your entrepreneurial journey so far?

The concept of Sparkling Stone is to design and create jewellery brand that makes a statement and depicts one's personality. The journey started by incorporating sparkling stone in 2011 with one goal in mind - "Empowering women". Surging ahead of the path of success, we have started a women’s employment club wherein they can explore an entrepreneur within. With low investment, club provides optimum returns, so that women be the power, they can reach out steep targets. With us women become victory. By maintaining consistency in quality we were to able expand our business across India. Our extensive emphasis on quality and style helped us create a market image in diverse parts of the world such as Australia and Dubai.

What is the USP of your brand?

The brand’s current presence has simultaneously expanded in India within no time. Sparkling stone maintains its unique selling proposition with some distinctive features like quality and style, excellent service, low investment and the concept of Growing Together that makes it a grand success. We offer the freedom to decide their investment limit which fetches optimum return. Less investment and flexibility of time enables our franchisee to achieve their goal at their own speed and convenience. 

What business models and formats do you follow? When and why Sparkling Stones started franchising?

Following the concept of B2B (Business to Business) Model, Sparkling stone started franchising in the year 2013. Our business reached a stage where we have to decide where to go next and how we can contribute to bring a new fashion statement in the market on a larger scale. We decided to take the route of franchising to grow business and achieve a dream of establishing it at higher level by incorporating business enthusiast people in our team.

What are challenges faced by your brand? What kind of training and support do you provide to your franchisees? 

The biggest challenge for us is to maintain the superior quality with the competitive rates. So far our quality has won the race for us. We provide training to our franchisee on sales and market awareness. We guide them on the interior designing of their shop. We have developed Mobile Billing application that enables mobility and convenience to our franchisee.

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