Mumbai-based vada-pav chain, Jumboking made its debut in Hyderabad. With this opening the vada pav chain has entered into 13th city in India. Presently, it has outlets in cities like Mumbai, Thane, Bengaluru, Aurangabad, Mysore, Delhi, Gurgaon, Amravati, Indore, Raipur, Pune and Lucknow.
Jumboking serves Mumbai’s iconic food, vada pav in the organised format. The restaurant serves a wide variety of vada pav including the global fusion version of the Indianised vada pav, a selection of delicious wraps and soft drinks.
Dheeraj Gupta, Founder and MD, Jumboking says: “Hyderabad has become a preferred destination for various companies, employing a large mobile workforce and has a vibrant student population as well. As a brand, Jumboking caters to the consumer who is always on the move and we believe our product range is highly suitable for this market.”
Jumboking’s first restaurant was started in Mumbai in 2001 and presently it has over 66 restaurants in 13 cities. The vada pav chain is also planning to open 500 outlets in next five years. The franchisees play an integral role in menu development, regional promotions as well as bring a lot of entrepreneurial energy to the table. Innovation has been integral to the character of the brand. Brand’s young trendy stores have hip music and innovative products like the ‘jumbosa’ a more conveniently shaped samosa. Youth love hybrid offerings like ‘schezwan jumboking’, ‘cholle jumboking’, and ‘butter jumboking.