Jumboking expands India footprints

Jumboking, the homegrown QSR retail chain is expanding its footprints into non-traditional vada pav markets, outside of Mumbai. The company has successfully launched its Area Developer plan and it has recently launched its Bengaluru and Aurangabad markets as per this program.

Dheeraj Gupta, Founder and Managing Director, JumboKing, informs, “The area developer for a new city invests in the first two Jumboking stores. We get to assess the keenness of the area developer and his ability to engage the consumer in the new city.” Once the developer demonstrates his ability to run the brand's store efficiently and profitably, he is then awarded the right to develop the balance stores in his area. Such new markets should have the potential to develop at least 30 Jumboking stores. Of the 30 stores 20 percent have to be owned and operated by the primary area developer directly. The developer then gets rights to sub-franchise in his selected area of operation.

Furthermore, the company is committed to franchising for its growth. The brand is currently evaluating Area Developers in Goa, Pune, Nagpur, Ahmedabad/Vadodara, Rajkot, Surat, Jaipur, Indore, Bhopal, Hyderabad and Vizag.