Kalyan Jewellers to ramp up distribution network

Kalyan Jewellers, India’s leading and trusted jewellery brand is aggressively looking to expand its distribution network after the recent equity infusion by Warburg Pincus. The company is investing Rs 800 crore this fiscal year to open 22 showrooms in India and West Asia. It also plans to enhance its distribution network by 30% and is targeting revenues of Rs 13,000 crore by the end of the financial year. The company is also ramping up manufacturing operations and plans to have India’s biggest production house by 2017.

The brand has lately marked its foray into Eastern India with the launch of its showroom in Odisha, Bhubaneswar recently. The showroom offers over two lakh contemporary and traditional gold and diamond designs curated by some of the best artisans from across the country. At the store launch, T.S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said: “Kalyan Jewellers is making significant investments into Odisha and the Eastern region to strengthen its national presence. Bhubaneswar offers tremendous potential as the gateway into the Eastern market and we want to lay a strong foundation for growth. The Bhubaneswar showroom will provide an eclectic mix of trendy, contemporary and traditional designs in keeping with the nuanced requirements of jewellery connoisseurs in the city. The company plans to have 4 showrooms by the end of the year in the Eastern region including presence in Kolkata.”

So far, Kalyan Jewellers has emerged as a strong national player with presence across South India, Maharashtra, Gujarat, National Capital Region (NCR) and Punjab. With this new showroom, the brand now has a network of 82 exclusive showrooms in India and West Asia. Moving forward, the company’s target is to have 100 showrooms by the end of the year. Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer & distributors in India.