KARMIK to get style to Pakistan

Fashion house KARMIK will open a franchise store in Pakistan at Lahore by end of August. This will be KARMIK’s first international franchise and agreement to this was signed in Delhi between Pradeep Hirani, CMD, KARMIK and Sheikh Aftab Arshad, Asad Amin Sheikh, Asif Amin Sheikh of Arshadsons from Pakistan. Estimated investment for this deal is around three million dollars over three years. For opening KARMIK store an area of 800-1500 sq.ft is required.

From Rohit Bal, JJ Valaya, Anamika Khanna, Neeta Lulla, Rocky S to Rina Dhaka, Ritu Beri, Shantanu and Nikhil, Ranna Gill, Kavita Bhartia, KARMIK is going to introduce India’s top designers to Pakistan through its franchise store in Lahore. As part of this master-franchise deal with Lahore-based fashion retailer Arshadsons, the plan is to open six stores in Lahore, Karachi and Islamabad over the next three years, followed by smaller towns. With 10 stores already present in country’s leading cities like Delhi, Mumbai, Bangalore, Ludhiana, Chandigarh, Chennai, Amritsar, Jaipur , and 12 more stores in immediate pipeline, KARMIK is committed to achieve 60 Point of Sales by 2015.

Sheikh Aftab Arshad, partner Arshadsons, said: “We feel that Pakistan is a brand conscious market and high quality products at reasonable prices are in great demand. Indian Designers and garments are very popular in Pakistan; however the only source of their availability is Dubai. We spotted this void between the demand and supply and hence are bringing KARMIK to Pakistan.”

Pradeep Hirani, CMD, KARMIK said “We are proud and confident of our association. The plan now is to take KARMIK to other neighbouring countries like Nepal and Bangladesh, and to include few Pakistani and Dhaka designers to our repertoire of Top Indian designers for KARMIK.”