Kay2 Steel chooses franchising to expand

Kay2 Steel plans to expand its presence across India through a franchise model beside strengthening its sales and marketing network. The brand has registered a strong presence in key markets of India including Punjab, Haryana, Uttar Pradesh, Rajasthan, Maharashtra, Madhya Pradesh, Chhatishgarh and Bihar and the next target at the radar of kay2 Steel is Eastern and Western India, the firm said in a release as per PTI.

As a part of its pan-India expansion, Kay2 has recently commissioned 2 TMT Bar manufacturing facilities on franchise model in Raibareli of Uttar Pradesh and Raipur in Chhattisgarh besides, its existing facilities in Punjab, Rajasthan, Madhya Pradesh and Maharashtra.

Post commissioning these 2 plants, the combined capacity of Kay2 TMT Bars will be over 6.5 lakh tonnes per annum. Kay2 TMT also has plans to double up its manufacturing capacity in next 2 years and the company is looking for similar strategic tie ups in new territories to ramp up production facilities.