Kent eyeing aggressive franchise expansion

Kent RO Systems Ltd, a water purifier manufacturer, plans to launch 500 Kent Shoppe’s exclusive brand outlets (EBOs) by 2015. The company is intending to take the count of its single outlet in New Delhi to 200 outlets by the end of this fiscal. The expansion will be done via franchise route across India, confirms Mahesh Gupta, Chairman, Kent RO Systems Ltd.

The company will enter state capitals and major cities initially. It is planning to have presence across 18 states of the nation. The stores would be spread over 200-500 sq. ft in markets where there are high footfalls. The franchisee is expected to bear the entire cost of setting up the store. It is expected to be in the range of Rs five to 10 lakh depending on the location.