KENT targets 200 outlets

KENT, a water purifier brand plans to open around 200 franchise outlets known as KENT Shoppes. Presently, the brand has its presence in 50 cities with 50 outlets out of which 48 are franchised.

Speaking on the expansion Mahesh Gupta, Chairman, KENT RO Systems Ltd says: “Most of our future outlets will work on the franchise model. We are targeting state capitals and the major cities for future shoppes including Chandigarh, Ludhiana, Amritsar, Jalandhar, Bhatinda, Patiala, Panipat, Rohtak, Hisar, Ambala, Jammu, Jaipur, Udaipur, Noida, Lucknow and many others like Patna, Ranchi, Kolkata, Siliguri, Darjeeling, Guwahati etc. We are investing around Rs 10 lakh on the set up and Rs 5-6 lakh on interiors for each store.”

Catering to the NCR region, the brand is coming up with solutions which would help people to overcome different water problems. It will be launching exclusive KENT Shoppes in NCR. The stores would be spread over 200-500 sq. ft in major markets where there are high footfalls specifically in all the major markets Ghaziabad, Noida, Faridabad and Gurgaon.