Kerala Launches Social Media Promo On MSMEs

P Rajeeve, Minister for Industries, Law and Coir, Government of Kerala recently launched the first of five promotional videos for the on-going social media campaign to create 100,000 MSMEs in the state during the 2022-23 financial year.

P Rajeeve said that the state government is working to set up exclusive shops that sell ‘Made in Kerela’ products in all panchayats on the lines of supermarket chains. These shops will sell government-certified products, he said. The motto ‘Ente Samrambham Nadinte Abhimanam’ means my venture, pride of my country.

The 2022-23 scheme is being implemented by the state’s department of industries and commerce in collaboration with various departments and agencies, the minister revealed at the function here presided over by department of industries and NORKA principal secretary Suman Billa.

Rajeeve said that the government will strengthen the networking and marketing for the sale of Kerala-brand products. He also underscored the need for a change in the public perception about entrepreneurship.

Rajeeve said, “The department of industries and commerce will achieve the target of 100,000 MSMEs in a year with exemplary support from departments of agriculture, animal husbandry and tourism besides local self-government institutions (LSGIs). As many as 1,175 interns have been deployed for the smooth functioning of the project. They will be provided training from April 21-26, before assigning targets.”